Chris Rorrer
Conceptual Designer and Creative Strategist
With a career of 25+ years encompassing work across all spectrums of creative services, I bring an uncommon depth of experience, hands-on expertise, and perspective to companies seeking rock-solid creative guidance to connect authentically with customers in an increasingly complex marketplace.
I’ve been an in-house and ad agency creative director; a senior designer as well as senior copywriter. I’ve developed multi-channel creative strategies across diverse industries, from healthcare, banking, software, retirement, and manufacturing, to nonprofits, political campaigns, and indie fashion.
Above all, I aim to make the lives of those I work alongside easier by rising to challenges, solving problems, and bringing a relentlessly positive drive to every project.
If you’ve worked with designers and “creatives” before, chances are you’ve encountered more than a few, well, flakes. Perhaps some oversized egos, too.
I’m the opposite of that. I’m reliable, practical, no-nonsense, and – above all – concentrate on what the best marketing strategy always revolves around: generating real, measurable success that’s rooted in a brand built with authenticity and unwavering focus.
Here’s what you can expect from me. I’m a pro. I always deliver and I’m always on time. A life without deadlines is not a life I know. I will give more than expected and achieve more than anticipated. I don’t let my team down – ever. I’m old, loyal, and have the kind of deep and hard-earned experience that only comes with a lifetime of practice. I will not waste your time or mine.
Personal Trivialities
… if you really, really want to know
Expertise
- Deep Creative Direction and strategy experience drawing from from the full palette of concepting, messaging, visual design, and sales
- Print design and production expert with publication, large scale catalog, and book experience; Offset, digital, and web-fed printing.
- Website design, development, and content management
- Advertising and campaign concepting and production
- Brand management, developement, and evolution
- Product launch support
- Creative team management and coordination, both in house and remote/freelance assets
Software
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Expert Adobe Creative Suite skills (InDesign, Photoshop, Illustrator)
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Extensive WordPress CMS design and development experience
- Ecommerce platforms including Shopify, Magento, BigCommerce, and WooCommerce
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Macintosh and PC platforms
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Canva template development – more than 2000 templates designed for resale
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MS Office Suite including Word, Excel, and extensive PowerPoint experience
- Most current collaboration and project management systems (Slack, Basecamp, MS Teams, Google Workspace)
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